Cancer Research UK - "Standard Packs"

AMV BBDO

AMV BBDO London, Reino Unido

10317

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Cancer Research UK
País: Reino Unido

Anunciante: Cancer Research UK

Titulo	Standard Packs
Agência	AMV BBDO
Campanha	Standard Packs
Anunciante	Cancer Research UK
Marca	Cancer Research UK
Data da primeira Transmissão/Publicação	2013 / 11
Sector Empresarial	Acções caridade, fundações, voluntariado
História	The films open on shocking images of children “smoking” cigarettes. A voiceover explains the lengths the tobacco industry goes to to recruit new, young smokers in three different countries. From what the viewer sees, each child looks as though they are in the country being discussed however a reveal shows that they are, in fact, in the UK.
Filosofia	The campaign aims to show the lengths that the tobacco industry goes to to recruit smokers around the world, showing that branded packaging is an impactful way to reach new, young smokers in the UK. It follows on from last year’s hard hitting film which showed the impact of packaging on children.
Problema	Cancer Research UK and AMV BBDO are launching a campaign to raise awareness about the need for the government to legislate standard packaging across all tobacco products, and show key decision makers, including MPs, that the measure has public support.
Tipo de Mídia	Televisão e Cinema
Comprimento	62 seconds
Audio Post Production	Wave Studios
Director de publicidade	Carolan Davidge
Redator	Mark Fairbanks
Director de arte	Thiago de Moraes
Planeador	Craig Mawdsley
Planeador	Katie Dallas
Planeador	Lilian Sor
Account Manager	Helen Rae
Account Manager	Emily Atkinson
Account Manager	Lizzie Edwards
Produtor da agência	Paul Goodwin
Agência de Mídia	MediaCom
Planejador de Mídia	Lucy Mitchell
Produtora	HSI
Realizador	Rob Chiu
Producer	Simon Monhemius
Pós produção	The Mill London
Audio Post Production	Dugal MacDiarmid