EDP - "The Magic of Reusing"

Havas Lisbon

Havas Lisbon Lisbon, Portugal

691

Marca: EDP
País: Portugal

Anunciante: N/A

Titulo	The Magic of Reusing
Agência	Havas Lisbon
Campanha	The Magic of Reusing
Anunciante	N/A
Marca	EDP
Data da primeira Transmissão/Publicação	2022 / 12
Sector Empresarial	Autoridades energéticas e hidráulicas
História	Old billboards were turned into Christmas decorations in Portugal. This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative. More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.
Filosofia	Old billboards turned into Christmas decorations in Portugal
Problema	This Xmas, EDP - the world number 1 in the Dow Jones Sustainability Index - wanted to show that brands can choose sustainability.
Resultado	More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.
Tipo de Mídia	Cartaz
Mercado	Portugal
Mais Informações	https://www.edp.pt/
Director executivo criativo	Paulo Pinto
Redator	Bernardo Tavares
Director de arte	André Dias
Chefe de produção	Pedro Silva
Graphic Producer	Luis Sampaio
Client Services Director	Sérgio Resende
Executivo de contas	Maria Croft
Director de publicidade	Rita-Alvaro Dias
Director de publicidade	Marta Marques
Director de publicidade	Teresa Ferreira
Produtora	Fast Forward
Realizador	Nuno Martins
Filmmaker	Guilherme Correia
Editor	Eugénio Francisco
Som	ANDRE DUARTE COELHO