| Titulo | Launch |
| Agência | Clark McKay & Walpole |
| Campanha | Launch - John Lewis Partnership |
| Anunciante | John Lewis |
| Marca | John Lewis Partnership Card |
| Posted | Janeiro 2005 |
| Produto | Credit Card |
| Sector Empresarial | Cartões de crédito |
| Filosofia | Everything you expect from us in a credit card |
| Problema | THE CHALLENGE To launch a credit card for the John Lewis Partnership stores. The card had to be built on the same string principles that have made the partnership unique and successful. It had to have a name a position in the marketplace that only the John Lewis Partnership can own THE INSIGHT I love the way the john Lewis Partnership treats me. I like what they stand for. It would be refreshing to have a credit card built on the same principles |
| Resultado | Overall response rate to date is 7%, with key customer groups achieving 12% across the direct mail element f the campaign |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Mercado | Reino Unido |
| Director criativo | Steve Walpole |
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- MARCA:
- John Lewis Partnership Card
- AGÊNCIA:
- Clark McKay & Walpole
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- MARCA:
- Marbles
- AGÊNCIA:
- Clark McKay & Walpole
Logic
- MARCA:
- Marbles
- AGÊNCIA:
- Clark McKay & Walpole