| Titulo | Drawing (Teaser/Follow-Up) |
| Agência | DDB Berlin |
| Campanha | For boys who were always men - Volkswagen |
| Anunciante | Volkswagen |
| Marca | Volkswagen |
| Posted | Julho 2006 |
| Produto | Golf GTI |
| Sector Empresarial | Automóveis |
| História | SUMMARY In 2004 Volkswagen launched a new Golf GTI whose original predecessor had been a cult car 20 years ago, but which had increasingly lost its desirability. To revive the GTI cult, communication focused on the attitude of the original drivers and transferred it to the present. The campaign was successful in all aspects, clearly achieving the intended positioning and creating desire within the target audience. This re-vitalisation of the cult image had substantial effects: The Golf GTI conquered the No. 1 position in the segment of sporty hatchbacks within only a few months. |
| Tipo de Mídia | Imprensa e publicações |
| Director criativo | Amir Kassaei |
| Director criativo | Wolfang Schneider |
| Director criativo | Mathias Stiller |
| Director de arte | Sandra Schilling |
| Fotógrafo | F.A. Cesar |
| Supervisor de conta | Michael Lamm |
| Supervisor de conta | Cathleen Losch |
More Work
SEE ALLLast Call
- MARCA:
- 13th Street
- AGÊNCIA:
- Jung von Matt / Spree
The joy of writing - follow up
- MARCA:
- Bic
- AGÊNCIA:
- Jung von Matt / Spree
Elbow Teaser/Follow-Up
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB Berlin
Playboy
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB Berlin
Children´s Drawing
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB Berlin
Bobby Car
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB Berlin
Wee
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB Berlin
Rock Star
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB Berlin
Figure
- MARCA:
- Pattex
- AGÊNCIA:
- DDB Berlin