Lucidiom - "Beyond 4x6"

The Borenstein Group, Inc.

The Borenstein Group, Inc. Fairfax, Estados Unidos

2288

Titulo	Beyond 4x6
Agência	The Borenstein Group, Inc.
Campanha	Beyond 4x6 - Lucidiom
Anunciante	Lucidiom
Marca	Lucidiom
Posted	Abril 2006
Sector Empresarial	Revelações fotográficas
Legenda	Your Business. In Focus.
História	Lucidiom, the largest independently-owned manufacturer of Automated Photo Machines (APM) , self-service digital photo kiosks for retail chain-stores, challenged The Borenstein Group to brand its next-generation networked platform in time to capitalize on the booming multi-billion dollar market of digital photography. And it wasn't going to be easy when your competition is household names such as Fuji, Kodak, and HP.
Filosofia	The Borenstein Group instantly recognized the need for a competitive brand strategy that would effectively compete with much-larger industry behemoths. It helped Lucidiom, the "David" amongst "Goliaths", accentuate its competitive "Profit-Centered" technology which allowed retailers to maximize revenues in every squared inch within the limited Point-of-Sale Kiosk environment. Entitled "Beyond 4x6", a fully integrated marketing and advertising campaign helped Lucidiom command chain store executives to take a visionary second-look at the opportunity' traditional photo processing income' with value-added gifts that maximize their margins.
Tipo de Mídia	Web site
Mercado	Estados Unidos
Mais Informações	www.lucidiom.com
Director executivo criativo	Gal Borenstein
Director criativo	Clayton Tompkins