Titulo | Kevin |
Agência | TBWA\Chiat\Day Los Angeles |
Campanha | Everyday Athlete - Gatorade G2 |
Anunciante | Stokely-Van Camp, Inc |
Marca | Gatorade |
Posted | Março 2009 |
Produto | G2 |
Sector Empresarial | Bebidas não alcoólicas |
Legenda | LESS CALORIES FOR MORE ATHLETES |
História | The Gatorade Company debuted the first of three new television spots as part of its national G2 Everyday Athlete Campaign, celebrating an everyday athlete who turned to sport to overcome tough times in this economy. |
Filosofia | Gatorade has launched a comprehensive marketing campaign designed to appeal to a broader range of athletes beyond the traditional sidelines. The G2 Everyday Athlete Search, part of the new G campaign, is a call to action for all active people, not only to think about the Gatorade brand in new and exciting ways, but also to search for compelling ways they can challenge themselves to achieve while promoting the low-calorie benefit of the beverage with a tagline of Less Calories for More Athletes. |
Problema | The first television spot of the campaign highlights the NBAs Kevin Garnett alongside an everyday athlete of the same first name. Kevin Crowe, of Sherman Oaks, Calif., overcame the misfortune of being laid off twice in one year by turning to swimming to preserve and conquer each day. |
Tipo de Mídia | Televisão |
Comprimento | |
Global Director of Media Arts | Lee Clow |
Group Creative Director | Jimmy Smith |
Director executivo criativo | Rob Schwartz |
Director assistente criativo | Jayanta Jenkins |
Director de arte | Brent Anderson |
Redator | Steve Howard |
Director de contas | Brynn Bardacke |
Management Supervisor | Jiah Choi |
Executivo de contas | Adam Bersin |
Group Planning Director | Scott MacMaster |
Produtor da agência | Dave Hoogenakker |
Produtor executivo da agência | Sarah Patterson |
Produtor assistente da agência | Tim Newfang |
Business Affairs Manager | Abilino Guillermo |
Diretor dos Negócios | Linda Daubson |
Realizador | Dave Meyers |
Producer | Derek Roberto |
Editor | Chris David |
Empresa de produção | 89 Editorial |
Pós-produção | The Mill LA |
Producer | Lee Pavey |
Produtor | Michael Jurasits |
Música | Human Worldwide |
Empresa de design sonoro | Lime Studios |
Produtora | RadicalMedia |