Refuge - "Mistletoe"

McCann Bristol

McCann Bristol Bristol, Reino Unido

3499

Titulo	Mistletoe
Agência	McCann Bristol
Campanha	Refuge Reversible Poem
Anunciante	Refuge
Marca	Refuge
Data da primeira Transmissão/Publicação	2018 / 12
Sector Empresarial	Acções caridade, fundações, voluntariado
História	This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse. Print advertisement created by McCann, United Kingdom for Refuge, within the category: Public Interest, NGO.
Filosofia	Mum’s laid out our best white tablecloth A splash of warm claret infuses Dad’s traditional punch Then, on cue... Mum starts humming ‘Silent Night’ As she unpacks crackers to snap with us We wait for Father Christmas (now read from bottom to top) If your partner turns on you, turn to us. refuge.org.uk
Tipo de Mídia	Imprensa e publicações
Produtora	Another Film Company
Group Creative Director	Jon Elsom
Director de arte	Ken Sara
Senior Copywriter	Zane Radcliffe
Realizador	Steve Reeves
Produtor	Tim Marshall
Produtor da agência	Amanda Lowit
Produtor da agência	Jade Mullem
VFX/Post Production	CherryCherry