Gustav Martner
Executive Creative Director, EVP (Europe) and Managing Director (Sweden) at Crispin Porter + Bogusky Europe
Gothenburg, Suécia
TituloSoda Call
Agência
Campanha Soda Call
Anunciante Sony Corporation of America
Marca Sony
Data da primeira Transmissão/Publicação 2012 / 10
Produto Xperia Acro S.
Sector Empresarial Telemóveis e pagers
História During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. 
Tipo de Mídia Cinema
Comprimento
Director criativo
Director criativo
Redator
Director de arte
Redator
Director de arte
Director de contas
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Director executivo criativo

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