Titulo | Soda Call |
Agência | Crispin Porter + Bogusky Gothenburg |
Campanha | Soda Call |
Anunciante | Sony Corporation of America |
Marca | Sony |
Data da primeira Transmissão/Publicação | 2012 / 10 |
Produto | Xperia Acro S. |
Sector Empresarial | Telemóveis e pagers |
História | During the ‘Skyfall’ opening weekend in Sweden, Sony carried out a stunt in true secret-agent-style to promote the waterproof smartphone Xperia Acro S. Free soft drinks were handed out to Bond-fans before the screenings. Hidden in some of the soda cups was a waterproof smartphone. The competition was announced during an ad right before the movie and winners received a live call to their buzzing soda cup. |
Tipo de Mídia | Cinema |
Comprimento | |
Director criativo | Jonas Wittenmark |
Director criativo | Tobias Carlson |
Redator | Tobias Carlson |
Director de arte | Jonas Wittenmark |
Redator | Jakob Eriksson |
Director de arte | Elof Ivarsson |
Director de contas | Therese Olander |
Project Manager | Karin Branmark |
Producer | Annika Andreasson |
Produtora | Vidiots |
Director executivo criativo | Gustav Martner |