Hälssen & Lyon - "The Teabag Collection "

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Alemanha

Prêmios

6590

Marca: Hälssen & Lyon
País: Alemanha

Anunciante: Hälssen & Lyon

Titulo	The Teabag Collection
Agência	Accenture Song (formerly Kolle Rebbe)
Campanha	The Teabag Collection
Anunciante	Hälssen & Lyon
Marca	Hälssen & Lyon
Data da primeira Transmissão/Publicação	2017 / 3
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História	Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time they have received continued support from their long-standing customers, that’s why we created a special direct mailing to thank them for their ongoing commitment: The Teabag Collection – the first tea bags that look and feel like the world’s most iconic handbags. To bring this project to life, we worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to long-standing customers. In addition to that, they made their public premiere at Berlin Fashion Week, Germany’s most important fashion event. Where they quickly grabbed the attention of fashion lovers and bloggers.
Tipo de Mídia	Packaging, marcas e design
Comprimento	41 seconds
Mais Informações	www.teabagcollection.com
Produtora	Xxx
Produtora	Korefe
Public Relations Agency	Michelberger Pr
Produtora	Rts Scholz Gmbh
Director executivo criativo	Sascha Hanke
Music & Sound Design	Hastings
Head of Design	Christian Doering
Director criativo	Alexander Michaelsen
Director criativo	Tim Esser
Designer gráfico	Mitja Schneehage
Retouch Artist	Tommy Szewczuk
Account Manager	Isabell Wust
Produtor da agência	Ricarda Brieden
Production Manager	Martin Luhe
Artwork	Roy Philipp
Fotógrafo	Imke Jansen
Designer	Ayzit Bostan
Realizador	Fabian Frinzel
Câmara	Alexander Hildenberg
Sound Designer	Oscar Meixner