Titulo | Signpost |
Agência | Even/Odd Films |
Campanha | Tech for Good |
Anunciante | Zendesk |
Marca | Zendesk |
Data da primeira Transmissão/Publicação | 2022 / 2 |
Sector Empresarial | ISP comercial, serviços e engenharia informática |
Filosofia | Zendesk’s Tech For Good program supports nonprofit organizations with donated software and expertise, allowing those organizations to increase efficiency and amplify impact. Four of these nonprofit partners--IRC, Ameelio, GiveDirectly, and KindWork--have been recognized in vibrant short films created by Even/Odd, directed by Amar Chebib. Each mixed media spot blends live-action shots with hand-drawn-style animation techniques and graphic overlay to share their compelling stories. Chebib's films capture each nonprofit as they give immigrants life-saving information, in the case of IRC’s interagency Signpost Project; connect families with incarcerated loved ones via Ameelio; let donors give directly to people in poverty, with GiveDirectly; and open doors in tech for young people through KindWork. Aiming for direct assistance, Zendesk gives its software to the selected nonprofits free of charge to help them accomplish their goals with ease. Through the initiative, these partners are better able to track volunteers and donations, release emergency response resources, and give clients personalized help. |
Tipo de Mídia | Interatividade |
Comprimento | |
Director de publicidade | Scott Morris |
Client Creative Vice President | Erin Pinkley |
Director de publicidade | Laura Shear |
Director de publicidade | Sam Kind |
Director de publicidade | Ariana Blair |
Client Creative Director | Elyse Kanagaratnam |
Client Creative Director | Olivia Kingsley |
Client Associate Creative Director | Sam Bathe |
Brand Copywriter | Julia Oller |
Animação | Art Camp |
Produtora | Even/Odd |
Realizador | Amar Chebib |
Produtor | Malcolm Pullinger |
Produtor | Omid Fatemi |
Produtor | Rachel Serada Barth |
Produtor de linha | Ben Nabors |
Production Manager | Valentina Clerici |
Editor | Amar Chebib |
Produtor executivo | Mohammad Gorjestani |
Produtor executivo | Taylor Feltner |
Produtor executivo | Cayce Cole |
Produtor executivo | Ashley Rodholm |
Sound Design and Mix | Oscar Vargas |
Colorist | Sean Wells |
Featuring | Ameelio |
Featuring | GiveDirectly |
Featuring | International Rescue Committee’s Signpost Project |
Featuring | KindWork |