Relate - "The Hornicultural Society"

Ogilvy UK

Ogilvy UK London, Reino Unido

Prêmios

1512

Marca: Relate
País: Reino Unido

Anunciante: Relate

Titulo	The Hornicultural Society
Agência	Ogilvy UK
Campanha	The Hornicultural Society
Anunciante	Relate
Marca	Relate
Data da primeira Transmissão/Publicação	2023
Sector Empresarial	Saúde e produtos farmacêuticos
História	The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex.
Tipo de Mídia	Case Study
Comprimento	118 seconds
Senior TV Producer	Kim Parrett
Director executivo criativo	Jules Chalkley
Director criativo	Andy Forrest
Managing Partner	Katharine Easteal
Director criativo	Nicola Wood
Director de contas	Erica Wood
Art Buyer	Ross Walker
Head of Offline Production	Justin Cairns
Director de publicidade	Sarah Milsom
Director de publicidade	Sarah Osmik
Client Partner PR	Rachael Coomber-Nolan
Deputy Executive Creative Director of Design	Luke Ridgway
Art Buyer	Jodie Woodhouse-Ward
Chief Creative Officer	Dede Laurentino
Senior Producer	Sue Streatfield
Senior Producer	Heather Hart
Senior Creative Editor	Sara McAlpine
Account Directors PR	Jennie Halliday
Account Directors PR	Erica Cohen
Illustrator	Marta Zafra
Project Lead	Jason Jarvis