Campbell's - "Pinterest Intercept"

BBDO New York

BBDO New York New York, Estados Unidos

7683

Titulo	Pinterest Intercept
Agência	BBDO New York
Campanha	Pinterest Intercept
Anunciante	Campbell's
Marca	Campbell's
Posted	Novembro 2017
Sector Empresarial	Sopas, recheios, molhos prontos
História	The term “Pinterest Fail” was created for a reason. While the platform is great for inspiration, it sets lofty, often out of reach expectations. To save consumers from Pinterest stress, Campbell’s hacked the notification system by setting up an algorithm to single out complicated recipes and sent witty alerts to users. “Campbell’s repinned your pin to the board No One Has Time For This or the Where Complicated Recipes Go to Die board. After poking a little fun, the company sent simplified recipes that non-Michelin starred chefs can actually make.
Tipo de Mídia	Interatividade
Chief Creative Officer	Greg Hahn
Worldwide Chief Creative Officer	David Lubars
Director executivo criativo	Susan Golkin
Director criativo	Melinda Kanipe
Redator	Chris McMahon
Director de arte	Chris Chen
Director de arte	Bryan Denman
Director de arte	Justine Pelayo
Designer	Soo Min Lee
UX Designer	Michelle Lin
Produtor da agência	David Rolfe
Produtor da agência	Eric Berg
Produtor da agência	Yuki Suzuki
Produtor da agência	Katie Schad
Produtor da agência	Regina Iannuzzi
Account Manager	Jim Santora
Account Manager	Amanda Baizen
Account Manager	Emily Mee
Community Manager	Lucy Bennett
Planeador	Katie Ryan
Planeador	Danielle Montalbano
Planeador	Julie Naidu
Produtora	eg+ worldwide
Technology Director	Konstantin Rozinov