| Titulo | Stage Play |
| Agência |
Grey Group China
|
| Campanha |
Stage Play
|
| Anunciante |
Grey Worldwide
|
| Marca |
Grey Worldwide
|
| Posted | Setembro 2004 |
| Produto |
Agency Self Promotion
|
| Sector Empresarial | Publicidade e comunicação
|
| História | 'Stage Play' featured a legendary traditional Chinese opera play entitled 'San Cha Kou', whereby 3 characters acted strangely on stage with a hand and body gesture as though they were looking for each other in total darkness, hence the headline "Searching in the darkness and communicating in confusion?" |
| Filosofia | A self promotion ad was created to remind advertisers of their concerns and inform them of GREY's deep understanding of the market and consumers, due to our 10 established years in China and various integrated departments within Grey Worldwide. |
| Problema | As the market gets more complicated and competitive, it is tougher for advertisers to communicate to their consumers, and without the right ad agency, it is like searching and communicating with them in darkness! |
| Tipo de Mídia |
Publicidade em revistas
|
| Mercado | China |
| Fotógrafo |
Stewart Gilliana
|
| Director de arte |
Sam Shen
|
| Other |
Yue Shen
|
| Redator |
Jing Tian
|
| Director criativo |
Adrian Zhu
|
