Titulo | #QuestionsThatMatter, 5 |
Agência | DDB Paris |
Campanha | #QuestionsThatMatter |
Anunciante | UNESCO |
Marca | UNESCO |
Data da primeira Transmissão/Publicação | 2021 / 5 |
Sector Empresarial | Instituições, organizações não governamentais |
História | "The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment… Goods so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua none condition for any democracy. If people do not know what is happening in their society, if their leaders, if economic, moral or religious powers act under the veil of secrecy, no one is able to act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action. To silence a journalist is to silence all of us. |
Tipo de Mídia | Integrated Media/360 Activation |
Supervisor de conta | Vincent Leorat |
Supervisor de conta | Mathieu Bliguet |
Supervisor de conta | Justine Roux |
Director executivo criativo | Alexander Kalchev |
Redator | Laurenza Lea |
Director de arte | Idriss Dabré |
Press Relations Director | Anne-Marie Gibert |
Planeador | Cedric Ledoux |
Social Media Expert | Sébastien Balondrade |
Print Producer | Jocya Mallet |
Art Buyer | Corinne Persch |
Art Buyer | Gaëlle De Pompignan |