| Titulo | Little Red Riding Hood |
| Agência | Y&R London |
| Campanha | Fairytales - ghd |
| Anunciante | ghd |
| Marca | ghd |
| Posted | Março 2011 |
| Sector Empresarial | Produtos para o cabelo |
| Legenda | You can do anything with your hair |
| História | The camapign features "twisted fairytales", where Rapunzel, Red Riding Hood and Cinderella are all given a darker, more modern re-telling. |
| Filosofia | In our version of the fairytales, the heroines are empowered with a new confidence which they've acquired thanks to their ghds. |
| Problema | ghd literally changed hair care when they launched in 2000, and have become one of the UK's most coveted hair and beauty brands. The challange was how to maintain ghd's market leader status in the face of aggressive competition and a "maturing market", whilst maintaining the brand's desirability. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | Reino Unido |
| Director criativo | Damon Collins |
| Redator | Adrian Lim |
| Director de arte | Steve Williams |
| Planeador | Emily James |
| Director de contas | Annabel Evans |
| Account Manager | Katey-Ellen Price |
More Work
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