Titulo | Sharing the Same Dream |
Agência | Leo Burnett |
Campanha | Sharing the Same Dream |
Anunciante | Li Ning |
Marca | Li Ning |
Posted | Setembro 2004 |
Sector Empresarial | Vestuário, moda e calçado |
Legenda | We share the same dream, we are all Made in China. |
História | Launching in time for the Athens Olympics, the latest campaign for China's sportswear giant Li Ning features five sportsmen and women from China's national Olympic team, who together are chasing the same dream. Leveraging the athletes' and the company's "Made in China" heritage, Li Ning ignites the Olympic spirit and encourages China's youth to make their dreams of a bright future a reality. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | China |
Group Creative Director | Attlee Ku |
Chefe de grupo criativo | Annie Sun |
Director de arte | Taro Zhang |
Director de arte | Babby Zhou |
Director de arte | Apple Jiang |
Redator | Charlotte Luo |
Produtor | Amber Yu |
Realizador | Li Wei Ran |
Produtora | Perfect Life |
Account Manager | Gu Lea |
Director de contas | Veronica Chow |