Taro Zhang
Director de arte at Leo Burnett
Hong Kong, China
TituloSharing the Same Dream
Agência
Campanha Sharing the Same Dream
Anunciante Li Ning
Marca Li Ning
PostedSetembro 2004
Sector Empresarial Vestuário, moda e calçado
Legenda We share the same dream, we are all Made in China.
História Launching in time for the Athens Olympics, the latest campaign for China's sportswear giant Li Ning features five sportsmen and women from China's national Olympic team, who together are chasing the same dream. Leveraging the athletes' and the company's "Made in China" heritage, Li Ning ignites the Olympic spirit and encourages China's youth to make their dreams of a bright future a reality.
Tipo de Mídia Televisão
Comprimento
Mercado China
Group Creative Director
Chefe de grupo criativo
Director de arte
Director de arte
Director de arte
Redator
Produtor
Realizador
Produtora
Account Manager
Director de contas

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