Battersea - "The Bond"

New Commercial Arts

New Commercial Arts London, Reino Unido

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Esse anúncio faz parte da Coleção ACT Responsible

Marca: Battersea
País: Reino Unido

Anunciante: Battersea Dogs and Cats Home

Titulo	The Bond
Agência	New Commercial Arts
Campanha	We’re All In, For Them
Anunciante	Battersea Dogs and Cats Home
Marca	Battersea
Data da primeira Transmissão/Publicação	2024 / 2
Sector Empresarial	Proteção, direitos dos animais e adopção
Filosofia	Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled ‘The Bond’. The new platform, ‘We’re All In, For Them’, demonstrates the effort, expertise, and care that Battersea gives to every dog and cat, not just those in their centres, but to many more across the UK and around the world. The campaign launches with a film, directed by Hector Dockrill (Magna Studios), that tells the story of a new member of staff at Battersea and the bond he forms with a nervous rescue dog he helps rehabilitate. As the film goes on, their relationship builds as we see the lengths that he and his colleagues will go to expertly bring her back to full strength, ready to be rehomed. The joyful spot ends by showing how this display of love, effort and expertise exists not just in Battersea’s centres, but is emblematic of everything they do to help dogs and cats across the UK and around the world – demonstrating how We’re All In, For Them. Alongside versions that will run across BVOD, Social/Digital (including a 2-minute cut for Cinema), the campaign is supported by a nationwide OOH and Press plan. 8x executions playfully unpack the many ways that Battersea help dogs and cats, like the expert care they provide in their three UK centres, campaigning to improve the lives of dogs and cats, the online training and advice they provide to owners, and the training and funding they provide to other animal organisations in the UK and across the world.
Tipo de Mídia	Viral
Comprimento	210 seconds
Trilha sonora	‘Home Again’ by Michael Kiwanuka
Produtora	magna studios
Empresa de design sonoro	750mph
Produtora	Making Pictures
Director de publicidade	Sarah Matthews
Director de publicidade	Harriet Lancashire
Director de publicidade	Kate Hopkins
Director de publicidade	Georgina King
Director de publicidade	Lizzie Coates
Director de publicidade	Craig Billing
Client Creative Lead	Joe Mateo
Founder & CCO	Ian Heartfield
Equipa criativa	Charlotte Prince
Equipa criativa	Loriley Sessions
Equipa criativa	Alex King
Equipa criativa	Raymond Chan
Founder & CEO	James Murphy
Head of Client Services	James Derrick
Director de contas	Janki shah
Account Manager	Jeff Baker
Founder & CSO	David Golding
Senior Planner	John Blight
Founder/Head of Production & Operations	Matt Craigie-Atherton
Produtor da agência	Olive Andrews
Project Manager	Kristina Evetts
Agência de Mídia	Manning Gottlieb OMD
Media Executive Director, Client Team	Gerry Ridgway
Media Business Director	Jane Ridehalgh
Realizador	Hector Dockrill
Produtor	Theo Hue Williams
Produtor executivo	Isobel Conroy
Founder/Exec	James Sorton
Director de fotografia	Joel Honeywell
1st AD	Paul McCann
Production Manager	Smera Kumar
Production Assistant	Nerissa Gomez
Production Assistant	Daragh McCann
Offline Editing	Stitch
Offline Post Producer	Sarah Adewunmi
Offline Post Producer	Alice Clarke
Offline Editor	Rich Woolway
Pós produção	Electric Theatre Company
Online Producer	Oliver Whitworth
Grade	Jason Wallis
Online/Flame	Bradley Cocksledge
Music / Sound Design	Mr. Pape
Music Supervision	Chloe Sitton
Produtor de som	Tara O’Kelly
Sound Engineer	Giselle Hall
Dolby Mix	Mike Bovill
Fotógrafo	Dan Burn-Forti
Photographer's Agent	Samantha Thompson
Agent Producer	Anna Freeman
Retocador digital	Marco D’Uva
Post-production Producer	Cameron Henry
Empresa de design	King-Henry Soho
Designer	Christian Tunstall
Designer	Mat Wardle
Designer	Jasmin Price
Artworker	Bradley Baker