Marc Sands
Director de publicidade at Guardian Media Group
London, Reino Unido
TituloGo Promo
Agência
Campanha Fresh / The Guardian Integrated Campaign
Anunciante Guardian Media Group
Marca The Guardian
PostedAgosto 2004
Sector Empresarial Jornais, revistas e livros
Filosofia In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time.
Problema Between 1995 and 2001, The Guardian had been losing share in a declining category.
Resultado As a result, share increased swiftly and dramatically and overall circulation actually grew.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Planeador
Planeador
Econometrician
Econometrician
Account Manager
Account Manager
Director de publicidade

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started