Clare Hutchinson
Executive Strategy Director at Havas London
London, Reino Unido
TituloHow Close
Agência
Campanha How Close
Anunciante Department for Transport
Marca DfT
PostedMarço 2006
Produto Motorcycle Safety
Sector Empresarial Segurança rodoviária
Filosofia To make car drivers more aware of motorcyclists by communicating a simple action that they can adopt to increase riders' safety – to look, look and look again for bikes at junctions – and to persuade drivers to adopt this behavioural change.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Produtora
Audio Post Production
Redator
Director de arte
Director de publicidade
Director de publicidade
Planeador
Planeador
Media Planner
Editor
Pós-produção
Realizador

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