Titulo | Goodnight, Travel Well |
Agência | Colman Rasic |
Campanha | Some things cost more than you realise - MTV |
Anunciante | MTV EXIT |
Marca | MTV Exit Foundation |
Posted | Junho 2010 |
Sector Empresarial | Programas e canais de televisão e rádio |
Legenda | Some things cost more than you realize |
História | Instead of creating a traditional commercial to highlight and raise awareness of the global sex trafficking problem, we created a music video with a message for popular US band, The Killers and their track 'Goodnight, Travel Well'. This creative strategy helped The MTV EXIT Foundation impact a global audience who is otherwise incredibly difficult to reach. |
Tipo de Mídia | Televisão e Cinema |
Trilha sonora | Goodnight, Travel Well |
Produtora | Anonymous Content |
Música | Killers |
Director executivo criativo | Derrick Kim & Dejan Rasic |
Director criativo | Derrick Kim & Dejan Rasic |
Director de arte | Derrick Kim & Dejan Rasic |
Planeador | Derrick Kim & Dejan Rasic |
Director executivo criativo | Rebecca Carrasco |
Director criativo | Rebecca Carrasco |
Redator | Rebecca Carrasco |
Planeador | Rebecca Carrasco |
Produtor da agência | Rene Shalala |
Supervisor de publicidade | Simon Goff |
Supervisor de conta | Ben Colman |
Realizador | David Slade |
Director de arte | Rebecca Carrasco |
Produtor | Hans Ritter |