Plaza Vea - "Perussian Prices"

Fahrenheit DDB

Fahrenheit DDB Lima, Perú

Prêmios

18437

Marca: Plaza Vea
País: Perú

Anunciante: Plaza Vea

Titulo	Perussian Prices
Agência	Fahrenheit DDB
Campanha	Perussian
Anunciante	Plaza Vea
Marca	Plaza Vea
Data da primeira Transmissão/Publicação	2019 / 5
Sector Empresarial	Grandes armazéns, supermercados
História	After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea. We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID.
Tipo de Mídia	Promoções e eventos
Comprimento	135 seconds
Director executivo criativo	Ricardo Chadwick
General Creative Director	Luciano Leone
General Creative Director	Sérgio Franco
Head of Art	Luciano Leone
Director de arte	Walter de la Cruz
Director de arte	Estuardo Salazar
Redator	Victor Luna
Redator	Renzo Airaldi
Redator	Luis Castañeda
General Account Director	Alberto Goachet
Director de contas	Andrea Gomero
Executivo de contas	Andrea Pajares
Executivo de contas	Fiorela Gallardo
Produção	Leicy Márquez
Produção	Vane Díaz
Planning Team	Ricardo Rentería
Planning Team	Renato Arauco
Post-production Supervisor	Jorge Luis Áviles
Pós-produção	Orlando Huaranga
Produtora	Canica Films
Realizador	María Teresa Benvenuto
Realizador	Ricardo Chadwick
Director de fotografia	Sergio Franco Tosso
Auditivo	Audiopost