Titulo | Steam Room |
Agência | Wunderman Thompson Toronto |
Campanha | Health - ParticipACTION |
Anunciante | ParticipACTION |
Marca | ParticipACTION |
Posted | Janeiro 2008 |
Sector Empresarial | Segurança pública, saúde e higiene |
Problema | Canada's Participaction was an organization with a very clear mandate: they wanted to get Canadian kids active again. Fact is, this was the first generation of kids who'd have a shorter life expectancy than their parents. Scary stuff. They were looking for a campaign that brought this powerful statistic to life. In a way that would get people talking, but also in a way that wouldn't blame parents. Hence, a 12 year old boy watering his driveway not able to go to the dance because he was getting a colonoscopy! |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Canadá |
Produtor da agência | Clair Galea |
Realizador | John Mastromonaco |
Director de contas | Michelle Milos |
Director criativo | Don Saynor |
Redator | Don Saynor |
Director executivo criativo | Martin Shewchuk |
Executivo de contas | Shelby Spigelman |
Editor | Richard Unruh |
Director executivo criativo | Paul Wales |
Director de arte | Jeff Wilbee |