Mini - "Mini SMS Vending Machine Projection"

The Media Merchants

The Media Merchants Vancouver, Canadá

6354

Titulo	Mini SMS Vending Machine Projection
Agência	The Media Merchants
Campanha	Mini SMS Vending Machine Projection
Anunciante	BMW
Marca	Mini
Data da primeira Transmissão/Publicação	2010 / 12
Sector Empresarial	Automóveis
Legenda	Mini shows off customization in Canada's largest interactive projection
Filosofia	In the largest-ever fully-interactive night projection in Canada, the MINI Vending Machine showcases the latest 2011 MINIs. Passersby are able to interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click through to a mobile optimized web page to become a MINI Facebook fan. The concept was developed by TAXI 2.
Tipo de Mídia	Ambient
Desenvolvimento interativo	Mythum
Interatividade	Forth Wall
Design de imagens	Hatch Studios
Account Manager	Tina Tieu
Produtor da agência	Hanna Bratt
Produtor da agência	Sam Benson
Director de arte	Jeff MacEachern
Redator	Alanna Nathanson
Director criativo	Lance Martin
Contribuição da agência	Taxi 2