Corta - "France stop crying"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

414

Marca: Corta
País: Argentina

Anunciante: Corta

Titulo	France stop crying
Agência	DDB Argentina
Campanha	France stop crying
Anunciante	Corta
Marca	Corta
Data da primeira Transmissão/Publicação	2022 / 12
Sector Empresarial	Meios de comunicação, publicidade, edição e produção
Filosofia	After Argentina was crowned as the Qatar 2022 World Cup Champion, arguing that the refereeing had harmed them, a Change petition was launched in France to demand FIFA to replay the World Cup final. The news went around the world and became a source of ridicule for Argentines on social networks. CORTA, a digital news platform, understood that it was a good opportunity to turn that conversation into a pro-Argentina post-World Cup campaign. Based on that premise, the DDB Agency, they quickly designed an action that began with a tweet proposing to all Argentines to collect signatures so that France would "stop crying" and then followed with a petition created for that purpose on the change.org platform. In a totally organic way, without investing in its distribution, the publication went viral and made headlines in different media around the world, which gave press and exposure to the initiative and, not only did it achieve the goal of adding more signatures than the French petition -236,678 vs. 801,710, a real landslide-, but it instantly became a success story due to the repercussion it had.
Tipo de Mídia	Social Media
Comprimento	120 seconds
Chief Creative Officer	Facundo Varela
Director executivo criativo	Fernando Zagales
Director executivo criativo	Juan Mesz
Director criativo	Andrés Borja
Director criativo	David Mejía
Director de arte	Agustina Larrosa
Redator	Valentín Gomez
Editor & Motion Designer	Eugenia Diaz
Digital Team	Federico Fernandez
Digital Team	Catalina Fioramonti
Director de publicidade	Juan Agosto