Titulo | Potatoes |
Agência | TBWA\Switzerland AG |
Campanha | Coop Naturaplan 2003 |
Anunciante | Coop |
Marca | Naturaplan |
Posted | Julho 2004 |
Produto | Organic food |
Sector Empresarial | Organizações profissinais |
História | The attitude and philosophy of Naturaplan by Coop Switzerlands largest organic food brand marketed by the countrys second-largest retail organization is personified by a youngster whose refreshing open-mindedness appeals to consumers. In his natural surroundings and among farm animals, he reflects on nature and the future. |
História (língua original) | Haltung und Philosophie der grössten Organic Food Brand Naturaplan von Coop, dem zweitgrössten Grossverteiler in der Schweiz, wird durch einen Jungen verkörpert, der durch seine erfrischende Offenheit den Leuten gefällt. In seiner natürlichen Umgebung mit seinen Tieren reflektiert er über die Natur und die Zukunft. |
Tipo de Mídia | Publicidade em jornais |
Mercado | Suíça |
Director executivo criativo | Hans-Joachim Timm |
Supervisor de arte | Oliver Schneider |
Designer gráfico | Anja Schulze |
Redator | Alexander Fuerer |
Director de contas | Ursula Guhl |
Executivo de contas | Claudia Zoellig |
Fotógrafo | Beatrice HEYDIRI |