Lego - "Rebuild the World"

BETC Paris

BETC Paris Pantin, França

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Titulo	Rebuild the World
Agência	BETC Paris
Campanha	Rebuild The World
Anunciante	LEGO
Marca	Lego
Posted	Dezembro 2020
Sector Empresarial	Cultura, ócio e desporto
História	According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego.
Tipo de Mídia	Case Study
Produtora	Stink Films
Director criativo	Agnès Cavard
Director criativo	Valérie Chidlovsky
Director associado de arte	Marie Salce
Music Creative Director	Christophe Caurret
Planeador estratégico	Ghita Lemhandez
Planeador	Donya Bouzarjomehri
Director de tráfego	Laetitia MONNOIR
Music Negotiator	Mathilde BRIE
Creative Producer	Frédéric Genest
Realizador	Traktor
Director de fotografia	Hoyte Van Hoytema
Cenógrafo	Nick Foley-Oates