| Titulo | Kalle and Lotta |
| Agência | Volontaire AB |
| Campanha | Reunite old friends |
| Anunciante | Löfbergs Lila |
| Marca | Lofbergs |
| Data da primeira Transmissão/Publicação | 2013 / 9 |
| Sector Empresarial | Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço |
| História | In 1993, good friends Kalle and Lotta did what they love the most; they performed an original choreography in synch with their favorite music. Since then, Kalle kept his dancing shoes on, growing up to make it as a professional dancer. Löfbergs re-united him with Lotta to finish their original choreography twenty years later. |
| Filosofia | To launch the integrated campaign, three authentic home videos with memorable meetings from 1993, 1994 and 2007 were selected and recreated featuring the exact same people. These emotionally saturated meetings resulted in three TVC:s that are far from industry standard for coffee commercials. In its latest integrated campaign, Swedish coffee brand Lofbergs celebrates the special bond only found between longtime friends, with the ambition to inspire thousands of reunions throughout the large and sparsely populated country. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director criativo | Philip Ahlqwist |
| Produtora | Folke film |
| Realizador | Filip Nilsson |
| Pós-produção | Swiss |
| Director de publicidade | Leif Sjöblom |
More Work
SEE ALLJoin the new coffee movement
- MARCA:
- Philips Baristina
- AGÊNCIA:
- Droga5
The world's highest Trust Fall
- MARCA:
- PwC Norway
- AGÊNCIA:
- Publicis New York
T-Shirt 3
- MARCA:
- Evian
- AGÊNCIA:
- BETC Paris
T-Shirt 2
- MARCA:
- Evian
- AGÊNCIA:
- BETC Paris
T-Shirt 1
- MARCA:
- Evian
- AGÊNCIA:
- BETC Paris
Bottle
- MARCA:
- Evian
- AGÊNCIA:
- BETC Paris
Flip Flop
- MARCA:
- Evian
- AGÊNCIA:
- BETC Paris
Adrian
- MARCA:
- Evian
- AGÊNCIA:
- BETC Paris