Citizens' Council for a Better Tomorrow - "Om"

Aakanksha Group Mumbai, Índia

2041

Titulo	Om
Agência	Aakanksha Group
Campanha	Om
Anunciante	Citizens' Council for a Better Tomorrow
Marca	Citizens' Council for a Better Tomorrow
Posted	Mai 2004
Sector Empresarial	Grupos religiosos
Legenda	"Om" - peace, peace
Legenda (língua original)	"Om" - shanti, shanti
História	The ad is based on a famous Hindi Chant known to every one in this world "Om Shanti Shanti". The visual depicts how the two religions co-exist in the religious letter "Om" and it connotes that God is one. Shanti, Shanti means peace. And this was used to spread the message of peace and harmony between two religions.
Filosofia	The solution was very simple. We took the famous Hindu Chant known to every one in this world "Om Shanti Shanti", and visually depicted how the two religions co-existed in the religious letter "Om". Shanti, Shanti means peace, thus, the message of peace and harmony was delivered in the simplest manner. Moreover, the whole thing connotes that God is one.
Problema	The objective was to maintain peace between two religions - Hindu and Muslims. There was tension between the two religions because of bomb blasts in the Mumbai city. Mumbai was the place, in 1992, where the Hindu-Muslim riots took a heavy toll. The heat of this fire was felt across the country. This time again, the people in the city had fear of another sequel of Hindu-Muslim riots.
Tipo de Mídia	Publicidade em jornais
Mercado	Índia
Director criativo	Vineet Bhagchandani
Redator	Vineet Bhagchandani
Director de arte	Dipesh Kowarkar