| Titulo | The Pursuit by Equinox |
| Agência | R/GA |
| Campanha | Equinox: The Pursuit |
| Anunciante | Equinox Fitness Clubs |
| Marca | Equinox |
| Posted | Abril 2015 |
| Sector Empresarial | Clubes desportivos e de saúde, ginásios, balneários, centros de dietética |
| História | To help Equinox relaunch their indoor cycling offering, we designed two playful, motivational experiences that take data from studio bicycles and give riders visualizations of their riding performance while engaging them with immersive games. The experiences offer individual, team vs. team and collaborative elements, all of which build on the energy of the class, pushing individual riders towards their goals while making them feel like part of a cycling community. With each class, members are motivated to ride their best as they’re presented with real-time, actionable, data visualizations of their ride, keeping them inspired and accountable for their performance. The Case study titled The Pursuit was done by R/GA New York advertising agency for brand: Equinox in United States. It was released in the Mar 2015. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Creative Director, Visual Design | John White |
| Technology Department | Matt Jacobs |
| Associate Creative Director, Experience Design | Karen Bonna-Rainert |
| Produção | Charles Dodson |
| Produção | Doron Gura |
| Senior Experience Designer | Paolo Benvenuto |
| Senior Experience Designer | Nicole Del Senno |
| Senior Open Standards Developer | David Hitchings |
| Senior Open Standards Developer | Kyle Aurand |
| Senior Software Engineer & Solutions Architect | Jin Sung Yoo |
| Creative Director, Data Visualization | Shu Zheng Li |
| Creative Director, Data Visualization | Virgilio Santos |
| Director de arte | Diana Frurip |
| Director de arte | Ellen Pai |
| iPhone Development | Sam Keene |
| iPhone Development | Kyle Conway |
| iPhone Development | Rob Seward |
| Junior Visual Designer | Minah Kim |
| Junior Visual Designer | Alexandra Barron |
| Executive Creative Director, Content Studio | Can Misirlioglu |
| Senior Motion Designer | Christopher Raleigh |
| Senior Motion Designer | Anton Tokar |
| CG/Motion Production Manager | Irka Seng |
| Senior Product Developer + Technical Architect | Chuck Genco |
| Quality Assurance | Michael Shagalov |
| Quality Assurance | Paulie Srinuan |
| Copy Team | Colleen Harlan |
| Copy Team | Madeline Garber |
| Executive Team | Erin Lynch |
| Executive Team | Carina Rolley |
| Equinox Team | Elizabeth Henning |
| Equinox Team | Catey Mark |
| Equinox Team | Jeffrey Scott |
| Equinox Team | Elizabeth Nolan |
| Equinox Team | Timothy Strudwick |
More Work
SEE ALLNike Id
- MARCA:
- nikeiD.com
- AGÊNCIA:
- R/GA