Zoltán Simon
Director criativo at Café Communications
Budapest, Hungria
TituloWaiter
Agência
Campanha Waiter
Anunciante Volkswagen
Marca Volkswagen
PostedAgosto 2003
Produto New Polo
Sector Empresarial Automóveis
Filosofia We were targeting affluent people in their twenties, who are often judged on the decisions they make and the brands they buy. We needed to demonstrate that the Polo was the best decision they could make by showing that everyone could rely on it.
Problema The segment the new VW Polo belongs to is possibly the most crowed, and definitely the biggest car sector in Hungary. The competision was improving, particularly Peugeot and Renault, and it was important for VW Polo to retain its position as the benchmark for quality in this sector
Tipo de Mídia Televisão
Comprimento
Director criativo
Redator
Director de arte
Director de fotografia
Realizador
Produtora
Música

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