Titulo | Waiter |
Agência | DDB Budapest |
Campanha | Waiter |
Anunciante | Volkswagen |
Marca | Volkswagen |
Posted | Agosto 2003 |
Produto | New Polo |
Sector Empresarial | Automóveis |
Filosofia | We were targeting affluent people in their twenties, who are often judged on the decisions they make and the brands they buy. We needed to demonstrate that the Polo was the best decision they could make by showing that everyone could rely on it. |
Problema | The segment the new VW Polo belongs to is possibly the most crowed, and definitely the biggest car sector in Hungary. The competision was improving, particularly Peugeot and Renault, and it was important for VW Polo to retain its position as the benchmark for quality in this sector |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Zoltán Simon |
Redator | Zoltán Simon |
Director de arte | Tibor Varga |
Director de fotografia | Gyula Pados |
Realizador | Béla Paczolay |
Produtora | Filmpartners |
Música | Robert Hrutka |