Titulo | Whassup |
Agência | adam&eveDDB |
Campanha | Frogs, Frogs & Lizards, Whassup - Anheuser Busch |
Anunciante | Anheuser-Busch |
Marca | Budweiser |
Posted | Novembro 2002 |
Sector Empresarial | Cervejas, sidras |
Filosofia | Frogs, Lizards, Whassup? Marketing share that’s what.This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup? |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Group Creative Director | Don Pogany |
Director de arte | Chuck Taylor |
Director de arte | Justin Reardon |
Redator | Vinny Warren |
Produtora | C&C-Storm Films |
Realizador | Charles Stone |
Director de publicidade | Randall Blackford |