| Titulo | Jack |
| Agência | Rodgers Townsend |
| Campanha | The World According To - The New at&t |
| Anunciante | AT&T Inc. |
| Marca | The New at&t |
| Posted | Mai 2006 |
| Produto | TheNewATT.com - MP5 Network |
| Sector Empresarial | Fornecedores de serviços de internet (ISPs) |
| Legenda | Your world. Delivered |
| História | AT&T Brand Vertical Print Magazine, Newspaper campaign. |
| Filosofia | This campaign positions the new AT&T as a company that sees the world from the only point-of-view that matters yours. Whatever your world, only one company delivers everything you need to make the most of it. |
| Problema | To reintroduce and refresh one the great American brands to the world. |
| Resultado | Eleven executions ran in the Wall Street Journal, USA Today, Fortune, Fast Company, Newsweek, Time and Wired, just to name a few. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Estados Unidos |
| Director de arte | Luke Partridge |
| Director criativo | Michael McCormick |
| Redator | Michael McCormick |
| Director executivo criativo | Tom Hudder |
| Supervisor de conta | Chris Hanley |
| Executivo de contas | Molly McLafferty |
| Fotógrafo | Jeff Minton |
| Print Producer | Cheryl Sparks |
| Redator | Kay Cochran |
| Photoshop Artist | Evan Willnow |
More Work
SEE ALLBark in the Park - Louisiana
- MARCA:
- Humane Society of Missouri
- AGÊNCIA:
- Rodgers Townsend
Bark in the Park - Enzo
- MARCA:
- Humane Society of Missouri
- AGÊNCIA:
- Rodgers Townsend
Sound
- MARCA:
- Amaren
- AGÊNCIA:
- Rodgers Townsend
Feel
- MARCA:
- Amaren
- AGÊNCIA:
- Rodgers Townsend
Look
- MARCA:
- Amaren
- AGÊNCIA:
- Rodgers Townsend
Power Up
- MARCA:
- Ameren
- AGÊNCIA:
- Rodgers Townsend
Supporter
- MARCA:
- Ameren
- AGÊNCIA:
- Rodgers Townsend
Energy
- MARCA:
- Ameren
- AGÊNCIA:
- Rodgers Townsend