| Titulo | Talkin’ Like Walken |
| Agência | Goodby Silverstein & Partners |
| Campanha | Talkin’ Like Walken |
| Anunciante | BMW |
| Marca | BMW of North America |
| Data da primeira Transmissão/Publicação | 2024 / 2 |
| Sector Empresarial | Automóveis |
| Filosofia | BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken” also features another icon -- Hollywood icon Christopher Walken -- along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. The 60-second spot plays off of Walken’s instantly recognizable voice and signature speech cadence, following the actor throughout a typical day as he encounters a never-ending stream of imitators – from his hotel valet, his tailor, makeup artist, and even his drive-through barista. Initially confused by the mimics, Walken grows increasingly frustrated. The spot culminates in a chance encounter with USHER, with Walken asking: “Don’t you got somewhere to be?” “Talkin’ Like Walken” is set to air during the first quarter of Super Bowl LVIII. BMW’s lead U.S. creative agency, Goodby Silverstein & Partners (GS&P), created the comical campaign. It was directed by two-time Academy Award-nominated director Bryan Buckley, who is acclaimed for his work on close to 70 Super Bowl commercials. Famed cinematographer Hoyte van Hoytema (Oppenheimer and Interstellar) directed the photography. In the lead-up to the big game, BMW released two teasers for the spot. The first, “Agent,” poked fun at the tradition of Super Bowl ad teasers with Walken quizzically asking his agent, “So it’s an ad for an ad?” A second, follow-up teaser titled “Singing” featured Walken driving the electric BMW i5 while listening to USHER’s hit song, “Yeah!”, foreshadowing the singer’s surprise appearance. The campaign will also involve social media extensions including a TikTok activation which challenges creators to give their own spin on a Walken impression to get all of social media #TalkinlikeWalken. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Music / Sound Design | Sonic Union |
| Director de publicidade | Sebastian Mackensen |
| Director de publicidade | Marcus Casey |
| Director de publicidade | Albrecht Pagenstert |
| Director de publicidade | Lisa Judge |
| Director de publicidade | Lauren Martens |
| Director de publicidade | Zach Ambrosino |
| Director de publicidade | Timothy Sumter |
| Director de publicidade | John Doyle |
| Director de publicidade | Phil Dilanni |
| Partner | Rich Silverstein |
| Chief Creative Officer | Margaret Johnson |
| Director executivo criativo | Matt Edwards |
| Director executivo criativo | Wes Phelan |
| Director assistente criativo | Kevin Leung |
| Director assistente criativo | Clemens Zlami |
| Redator | Zak DeLange |
| Redator | Colin Nissan |
| Director de arte | Andrew Congleton |
| Director de arte | Sean Farrell |
| Chefe de produção | Jim Haight |
| Broadcast Producer | Matt Flaker |
| Broadcast Producer | Daniel Chang |
| Designer gráfico | Jim King |
| Produtor da agência | Hanna Hegnell |
| Design Director | Rachael Stamps |
| Artist | Joanna Pham |
| Artist | Maria Leung |
| Managing Partner | Leslie Barrett |
| Director de contas | Tom Powers |
| Director de contas | Olivia Mullen |
| Account Manager | Clayton Bishop |
| Head of Strategy | Bonnie Wan |
| Diretor de Estratégia | Katie Coane |
| Diretor de Estratégia | nik poon |
| Communications Planner | Christine Chen |
| Communications Director | Dong Kim |
| Communications Planner | Charlotte Cordova |
| Research & Development | Jane Warren |
| Estrategista | Whitney Thomas |
| Communications Director | Meredith Vellines |
| Director of Business Affairs | Judy Ybarra |
| Business Affairs Manager | Heidi Killeen |
| Traffic | Ruchele Eisenman |
| Traffic | Edgar Ornelas |
| Actor/celebridade | Christopher Walken |
| Produtora | Hungry Man |
| Realizador | Bryan Buckley |
| Produtor | Matt Lefebvre |
| Produtor executivo | Caleb Dewart |
| Produtor executivo | Kim Dellara |
| Director de fotografia | Hoyte van Hoytema |
| Designer de produção | David Skinner |
| Production Manager | Will Vudmaska |
| 1st AD | Craig Owens |
| Pós produção | Company 3 |
| Colorist | Tom Poole |
| Color Producer | Shannen Troup |
| VFX Company | The Mill LA |
| VFX Creative Director | John Leonti |
| VFX Executive Producer | Hillary Thomas |
| VFX Producer | Sherilyn Martin |
| Shoot Supervisor / 2D Lead / VFX Supervisor | Nhat Tran |
| 2D Artist | Sandra Ross |
| VFX Coordinator | Rachel Dorrothy |
| Empresa de produção | Cabin Edit |
| Editor | Chan Hatcher |
| Editorial Producer | Katy Lester Zamora |
| Sound Designer | Steven Rosen |
| Sound Designer | Kelly Oostman |
| Audio Assistant | Graham Carpenter |
| Audio Assistant | Alex Thiel |
| Sound Director | Justine Cortale |
| Agency | Goodby, Silverstein & Partners |
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