SickKids - "SickKids VS: Hard Days"

Cossette

Cossette Toronto, Canadá

Prêmios

2042

Esse anúncio faz parte da Coleção ACT Responsible

Marca: SickKids
País: Canadá

Anunciante: SickKids Foundation

Titulo	SickKids VS: Hard Days
Brief	The “Day-In-The-Life” Vlog format is a trend used by Mom bloggers via YouTube and other social channels. It’s a trend that’s very popular worldwide (many videos garnering millions of views). After seeing the videos that SickKids moms were posting on social media, emulating these vlog-style videos in our campaign allowed us to frame this story within a context that everyone can relate to.In order to keep the film as authentic as possible we enlisted 10 SickKids Moms to help us write the story. We did this by interviewing each mom to better understand what they go through in a day. Then we took the most impactful snippets and formed it into a cohesive and emotional film
Agência	Cossette
Campanha	SickKids VS: Hard Days
Anunciante	SickKids Foundation
Marca	SickKids
Data da primeira Transmissão/Publicação	2021 / 6
Sector Empresarial	Hospitais e clínicas
História	SickKids Hospital wanted to remind potential donors that it’s not just the child that suffers from severe illness, but their entire family as well. In the lead up to Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film starts with raw and emotional scenes of them first breaking down in private. About half way through, we revisit the moms to see them pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Tipo de Mídia	Televisão
Comprimento	141 seconds
Empresa de produção	Outsider
Produtora	Scouts Honour
Música	Rajakovic Electric
Efeitos especiais	The Vanity
Global Chief Creative Officer	Peter Ignazi
Director executivo criativo	Jaimes Zentil
Director criativo	Matt Antonello
Redator	Matt Antonello
Director criativo	Kyle Lamb
Director de arte	Kyle Lamb
Producer	Erica Metcalfe
Group Business Director	Daria Lysenko
Supervisor de conta	Alex Hughes
Supervisor de conta	Aline Cleve
Estrategista	Denika Angelone
Estrategista	Bella Ianetta
Realizador	Mark Zibert