SickKids Foundation - "SickKids VS: Undeniable (90s)"

Cossette

Cossette Toronto, Canadá

Prêmios

33674

Esse anúncio faz parte da Coleção ACT Responsible

Marca: SickKids Foundation
País: Canadá

Anunciante: SickKids Foundation

Titulo	SickKids VS: Undeniable (90s)
Brief	This film for Toronto's SickKids Hospital breaks from convention by choosing toughness over tears. It focuses on the fierce fighting spirit of the patients, and the unrelenting drive of doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a hard-driving hip-hop track.
Agência	Cossette
Campanha	SickKids VS: Undeniable
Anunciante	SickKids Foundation
Marca	SickKids Foundation
Data da primeira Transmissão/Publicação	2015 / 10
Sector Empresarial	Hospitais e clínicas
História	This film launched a new campaign for the hospital, wherein we broke from the category convention of sad, tear-inducing ads by instead choosing toughness over tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors.
Tipo de Mídia	Televisão
Comprimento	120 seconds
Chief Creative Officer	Carlos Moreno
Chief Creative Officer	Peter Ignazi
Director criativo	Craig McIntosh
Director criativo	Jaimes Zentil
Redator	Craig McIntosh
Director de arte	Jaimes Zentil
Designer	Natasha Michalowska
Produtor da agência	Dena Thompson
Supervisor de conta	Olivia Figliomeni
Director de contas	Hanh Vo
Brand Director	Michelle Perez
Brand Director	Steve Groh
Director Strategy	Fernando Aloise
Chief Strategy Officer	Jason Chaney
Produtora	Skin and Bones Film Company
Empresa de produção	Skin and Bones Film Company
Realizador	Mark Zibert
Director de fotografia	Jackson Parrell
Producer	Dan Ford
Producer	Liane Thomas
Producer	Joan Bell
Editor	Marka Rankovic
Music Creative Director	Didier Tovel