| Titulo | Could Have Been Worse |
| Agência | TRY/Apt |
| Campanha | Could Have Been Worse |
| Anunciante | Norwegian Association of the Blind |
| Marca | Norwegian Association of the Blind |
| Data da primeira Transmissão/Publicação | 2013 / 4 |
| Produto | Admission for guide dogs |
| Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
| Legenda | it could have been worse. It's just a horse we want to bring |
| História | We see different blind persons with their "guide animals". We have switched dogs into all kinds of animals. This leads to many difficult situations, in restaurants, taxis, shops, etc. At the end, we see a blind person with a dog. |
| Filosofia | To show that it could have been worse. A guide dog is not a problem. It´s necessary for the blind. |
| Problema | A lot of taxis, restaurants, shops, etc refuses to allow guide dogs. Even if it is permitted by law |
| Resultado | To early to say, but a lot of focus already |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Redator | Øystein Halvorsen |
| Director de arte | Karin Lund |
| Realizador | Magnus Martens |
| Producer | Hugo Føsker |
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