Luca Lorenzini
Director executivo criativo at Saatchi & Saatchi
Milano, Itália
TituloAssume That I can
Agência
Campanha Assume That I can
Anunciante CoorDown
Marca CoorDown
Data da primeira Transmissão/Publicação 2024 / 3
Sector Empresarial Acções caridade, fundações, voluntariado
História Our negative assumptions about people with Down syndrome can lead us to treat them in such a way that these assumptions become reality. In sociology, this is called a ‘self-fulfilling prophecy’. Why not reverse our perspectives? If we have positive assumptions about people with Down syndrome, we'll give them more opportunities in their schools, workplaces, relationships and activities. And maybe these positive assumptions will become reality.
Tipo de Mídia Viral
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Managing Diretor
Account Manager
Realizador
DP
Produtor executivo
Senior Producer
Assistant Producer
Editor
Produtora
Assistant Director

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