CoorDown - "The Hiring Chain"

Small

Small New York, Estados Unidos

7342

Titulo	The Hiring Chain
Agência	Small
Campanha	The Hiring Chain
Anunciante	CoorDown
Marca	CoorDown
Data da primeira Transmissão/Publicação	2021 / 3
Sector Empresarial	Acções caridade, fundações, voluntariado
História	Award-winning artist Sting performs the original song 'The Hiring Chain', which is the focus of the campaign video. The punchy, joyful lyrics come to life on screen and bear witness to the 'virtuous' chain of inclusion in the workplace. In the first scene, a young woman named Simone is at work at the bakery, showing customers her skills. One of these customers is a lawyer who is impressed and decides in turn to hire a young man and give him a chance. From there, a chain reaction ensues: the young men and women featured in the video and song show that the more people with Down syndrome are seen at work, the more they are recognised as valuable employees. Challenging low expectations and prejudices, thus creating opportunities for new hires.
Tipo de Mídia	Televisão
Comprimento	104 seconds
Director executivo criativo	Luca Pannese
Director executivo criativo	Luca Lorenzini
Produtora	Indiana Productions
Realizador	Rich Lee
Director de fotografia	Christopher Probst
Colorist	Christopher Probst
Produtor executivo	Karim Bartoletti
Produtor	Silvia Bergamaschi
Editor	Luca Angeleri
Cantor	Sting
Digital Agency	Adoratorio