Titulo | Michelin - Times Square Digital OOH - Case Study Film |
Agência | TBWA\Worldwide |
Campanha | Times Square |
Anunciante | Michelin |
Marca | Michelin |
Data da primeira Transmissão/Publicação | 2018 / 1 |
Sector Empresarial | Pneus, acessórios, óleos, gasóleo, gasolina |
História | Michelin Tires provide the utmost in safety under any conditions. But this Times Square LED board demonstrated Michelin's commitment to safety even further. It pulled in real-time weather data from locations across the nation, then activated images from those locations. Each local image showed a school bus, protected by the hand of the legendary "Michelin Man". |
Tipo de Mídia | Digital Billboard/Poster |
Comprimento | |
Creative Director | Copywriter | Steve Skibba |