Getinge - "The Heart Surgeon’s Cookbook"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Suécia

1424

Marca: Getinge
País: Suécia

Anunciante: Getinge

Titulo	The Heart Surgeon’s Cookbook
Agência	Forsman & Bodenfors Göteborg
Campanha	The Heart Surgeon’s Cookbook
Anunciante	Getinge
Marca	Getinge
Data da primeira Transmissão/Publicação	2024 / 1
Sector Empresarial	Equipamento médico
Filosofia	A collaboration between an eminent heart surgeon, a Michelin-starred chef, and global medtech company Getinge. To help heart surgeons improve their dexterity, they are now introducing a one-of-a-kind cookbook with recipes that require surgical precision. While medical devices in the OR have the potential to revolutionize patient care, their efficacy is intrinsically tied to the surgeon’s dexterity, coordination, and meticulous attention to detail. Recognizing this, Getinge, a leading medtech company, has chosen to honor one of the most crucial tools during surgery – the skilled hands that operate in ORs worldwide. In a unique tribute, they have created a cookbook for heart surgeons. All nine recipes in the book are conceived and developed by New York-based cardiovascular and thoracic Surgeon Dr. Nirav Patel MD and Fredrik Berselius, holder of two Michelin stars and founder & owner of Aska restaurant in New York. The recipes include at least one surgical technique familiar to surgeons that puts dexterity to the test: including precise cutting, injecting in a small, confined area, surgical stitching, anatomic dissecting and repetition, plus gentle handling, and concentration skills. In addition to the book, the campaign also includes a short documentary about the project, in-depth content such as interviews, a landing page, and social media assets. Behind the campaign is the creative collective Forsman & Bodenfors.
Tipo de Mídia	Branded Content
Comprimento	160 seconds
Director de publicidade	Jenny Gillberg
Director de publicidade	Jeanette Carlsson Hedén
Supervisor de conta	Greger Andersson
Account Manager	Helena Lignell
Director de arte	Leo Dal
Redator	Jacob Nelson
Creative	Stefan Thomson
Designer	Jerry Wass
Planner	Maria Hallenborg
PR Strategist	Julia Sjödin
Digital Strategist	Peter Gaudiano
Produtor	Océanne Texier
Realizador	Rasmus Brandin
Produtor executivo	Jim Elfving
Fotógrafo	Charlie Bennet
Fotógrafo	Rasmus Brandin
Grade & Online	Jimmy Wulff
VFX Artist	Emil Gradén
Retocador digital	Charlie Bennet
Retocador digital	Emil Daniel
Som	Hannes Schönberg
Assistant Editor	Donna Lee
Service Producer	Mike Henneberger
CGI	Superstudio
Media Partner	Vekst
PR Agency	RVi Communications
Printing House	ByWind