| Titulo | Fillet Wont Fill It |
| Agência | BBH |
| Campanha | Finger Lickin' Good |
| Anunciante | KFC |
| Marca | KFC |
| Data da primeira Transmissão/Publicação | 2016 / 10 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | Created by BBH London and inspired by KFC’s American heritage, the new work delivers a fresh, bold and modern feel for the brand. It aims to relaunch the brand’s most distinctive brand assets with a bang, creating consistency across all media and cut-through from competitors. As part of the new campaign, KFC has released a provocative 96 sheet with the headline ‘It’s finger lickin’ good’, bringing a whole new edge to the brand’s iconic ‘finger lickin’ good’ tagline. The ad will be shown in selected outdoor locations across the UK, and has already caused controversy. The Out Of Home campaign launches across a wide range of outdoor formats, including 96 sheets and train station screens, and will be further rolled out across KFC’s social and digital channels. The campaign launches this week in conjunction with a new burger, the Original Recipe Stacker, a big-eat that combines classic Original Recipe fillets with a new ‘baconnaise’ sauce. The burger is the first to be shot in the new photographic style, where products appear on white backdrops with clean, bold shadows and messy, indulgent food styling. The campaign also includes typography-led executions, and uses new fonts, graphic iconography and a Colonel stamp of quality. All communications are also characterised by the witty tone of voice. |
| Tipo de Mídia | Imprensa e publicações |
| Marketing Director | Monica Pool |
| Brand Manager | Jack Foley |
| Equipa criativa | Hamish Pinnell |
| Equipa criativa | Martha Riley |
| Director criativo | Hamish Pinnell |
| Estrategista | Lucian Trestler |
| Diretor de Estratégia | Fernando Ribeiro |
| Estratégico Business Lead | Becky Russell |
| Estratégico Business Lead | Leo Sloley |
| Account Manager | Katharine Gritten |
| Account Manager | Jamie Kisilevsky |
| Print Producer | Katie Callaghan |
| Print Producer | Lauren Daniels |
| Print Producer | Simon Taylor |
| Fotógrafo | Dan Matthews |
| Producer | Dawn Kershaw |
| Designer | Christian Tunstall |
| Designer | Niek Van Den Wingerden |
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