Overpoort Bowl - "Street Sign"

Duval Guillaume

Duval Guillaume Bruxelles, Bélgica

4019

Titulo	Street Sign
Agência	Duval Guillaume
Campanha	Bowling Balls - Overpoort Bowl
Anunciante	Overpoort Bowl
Marca	Overpoort Bowl
Posted	Janeiro 2006
Produto	Bowling
Sector Empresarial	Cultura, ócio e desporto
História	The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over.
Filosofia	Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball.
Resultado	As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels.
Tipo de Mídia	NOT FOR PORTUGAL
Director criativo	Katrien Bottez
Director criativo	Peter Ampe
Director de arte	Geert De Rocker
Redator	Tom Berth
Gráficos	Lim Sijmons
Studio	Mark Gillioen
Production Manager	Willy Hebbrecht
Supervisor de conta	Matthias Dubois