Global Chief Marketing & Communication Officer
at
HP Inc
San Francisci, Estados Unidos
| Titulo | Longer Nights |
| Agência | CLM BBDO |
| Campanha | Pepsi "Ask For More" - PepsiCo |
| Anunciante | PepsiCo Inc. |
| Marca | Pepsi X |
| Data da primeira Transmissão/Publicação | 2003 / 4 |
| Sector Empresarial | Bebidas carbonadas |
| Legenda | Ask For More |
| História | To remain true to the Pepsi spirit, this film stages a crowd of young people, dancing at the techno music rhythm, during a party improvised on the open air. The energy brought by Pepsi X drives them to exceed their limits and to live this experience with such an intensity, that it makes them escape the dawn, to catch up the night, so that the party would be endless. Tarsem is the favourite director of Pepsi films. This 60 second film was shot in South Africa, with more than 2000 actors. |
| História (língua original) | Fidèle à l'esprit Pepsi, ce film met en scène une foule de jeunes, dansant au rythme de la musique techno, lors d'une soirée improvisée en pleine nature. L'énergie procurée par Pepsi X les pousse à dépasser leurs limites et à vivre cette expérience avec une telle intensité, qu'elle leur fait fuir le lever du jour, pour rattraper la nuit, afin que la fête ne s'achève jamais. Dirigé par Tarsem, réalisateur fétiche des films Pepsi, ce 60 secondes a été tourné en Afrique du Sud, avec plus de 2000 comédiens. |
| Problema | Despite of a very competitive universe, Pepsi international is ahead with the launching on the Colas market of the first Energy Cola, called PEPSI X. This international launching film created by CLM/BBDO which has been the worldwide lead agency for 5 years for Pepsi(except for North America) shows us a new expression of the "ASK FOR MORE" concept, brand idea and symbol of a generation, whose credo is to always want some more. |
| Problema (língua original) | Evoluant dans un univers très concurrentiel, Pepsi international prend une longueur d'avance, en lançant sur le marché des Colas, le premier Energy Cola, baptisé PEPSI X. Ce film de lancement international, réalisé par CLM/BBDO, agence lead depuis 5 ans pour Pepsi dans le monde entier (à l'exception de l'Amérique du Nord) nous montre une nouvelle expression du concept "ASK FOR MORE", idée de marque et symbole d'une génération, dont le crédo est d'en vouloir toujours plus. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Africa, optionlist-countries.COU071, optionlist-countries.COU079, South America, Asia Pacific, Europe, optionlist-countries.COU916 |
| Música | Barrera Prod. |
| Produção de som | Barrera Prod. |
| Director de publicidade | David Foulds |
| Director criativo | Anne de Maupeou |
| Director de contas | Valérie Accary |
| Realizador | Tarsem Singh "Tarsem" |
| Produtor da agência | Pierre Marcus |
| Produtora | RadicalMedia |
| Director de contas | Laurent Garnier |
| Director de contas | Eléonore Raillard |
| Produtor da agência | France Monnet |
| Producer | Tommy Turtle |
| Supervisor de publicidade | Antonio Lucio |
| Redator | Leo Berne |
| Director de arte | David Bertram |
| Director de iluminação / Iluminação | Paul Laufer |
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