Ricardo Rovira
Equipa criativa at McCann Spain
Madrid, Espanha
TituloBasada en vuelos reales
Agência
Campanha Basada en vuelos reales
Anunciante Iberia
Marca Iberia
Data da primeira Transmissão/Publicação 2022 / 3
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História  
 


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História (língua original)  
 


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Filosofia  
 


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Filosofia (língua original) El propósito de marca de Iberia lleva siendo el mismo desde hace más de 95 años: conectar personas generando prosperidad. Y hacerlo, por supuesto, desde España, con acento español.
Ha llegado el momento de contar todo lo que Iberia ha hecho durante tanto tiempo. Y sobre todo, de explicar el efecto que el desarrollo de su actividad, y su manera de desempeñarla, tiene en las personas y la sociedad en general.
En la nueva campaña, creada por McCann, el objetivo ha sido trasladar el propósito de la marca a través de casos muy concretos, pequeños trozos de la historia de la compañía muchas veces desconocida para el público, remarcando siempre que para Iberia volar va mucho más allá de llevar personas de un lugar a otro. 
Desde la realidad, a través de mensajes de audio de vuelos reales, escuchamos las voces de empleados de la compañía –pilotos, tripulación de cabina, personal de tierra–  descubriendo momentos significativos y emotivos en el día a día de Iberia que demuestran su compromiso absoluto con nuestro país, especialmente en los momentos en los que más necesario ha sido estar ahí, así como su capacidad para conectar a millones de personas alrededor del mundo, su relevante papel en las relaciones de negocios y su incondicional apoyo al talento y la cultura española. 
 


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Problema  
 


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Problema (língua original)  
 


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Resultado  
 


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Resultado (língua original)  
 


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Chinese Simplified
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Russian


Chinese Traditional
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Slovak


Czech
Italian
Slovenian


Danish
Japanese
Spanish


Dutch
Klingon
Swedish


English
Korean
Thai


Estonian
Latvian
Turkish


Finnish
Lithuanian
Ukrainian


French
Malay
Urdu


German
Maltese
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Persian
 







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Tipo de Mídia Televisão
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
General Creative Director
Group Creative Director
Equipa criativa
Equipa criativa
Chief Strategy Officer
Diretor de Estratégia
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Produtora
Realizador
Director of Integrated Production
Produtor executivo
Produtor
Produtor executivo
Produtor executivo
Produtor
Música

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