Titulo | Access Codes - Board |
Agência |
Grey New York
|
Campanha |
Access Codes
|
Anunciante |
Haleon
|
Marca |
Haleon
|
Data da primeira Transmissão/Publicação |
2022 / 10
|
Sector Empresarial | OTC - Medicina tradicional
|
História | We came up with an innovative way to make everyday healthcare more inclusive for those with trouble reading and seeing, and ensure that everyone has equal access to the safety information on Haleon product labels. By reimagining the power of barcodes, we were able to instantly make every existing Haleon product pack accessible without the need to redesign and redistribute product. We accomplished this through a collaboration with Microsoft's Seeing AI, where we enhanced the functionality of the app’s barcode scanner. Previously the barcode scanner activated a voice to read the product name and price. We worked with Microsoft to program all the safety warnings, instructions, ingredients, and other important text from each individual Haleon product label into the barcode—creating Access Codes the world’s first barcodes that speak all the important information from our labels aloud. |
Tipo de Mídia |
Case Study
|
Mercado | Reino Unido |
Creative Agency |
WPP
|
Executive Client Lead |
Alina Kessel
|
Head of Strategy |
Ben Kay
|
Chief Creative Officer |
Thiago Cruz
|
Worldwide Chief Creative Officer |
Javier Campopiano
|
Director executivo criativo |
Armando Flores
|
Director executivo criativo |
Sara Worthington
|
Clients Director |
Jason Kahner
|
Director assistente criativo |
Eileen Matthews
|
Global Head of Inclusion Design |
Christina Mallon
|
Group Creative Director |
Brent Singer
|
Global Account Director |
Jean Donahue
|
Project Manager |
Dori Metres
|
Director assistente criativo |
Zeus Alvarez
|
Director assistente criativo |
Shina Lee
|
Supervisor de publicidade |
Haleon
|