| Titulo | The Knife |
| Titulo (língua original) | Kniven |
| Agência | Tempel |
| Campanha | Moonshine has a slight taste of organized crime - OAS |
| Anunciante | OAS |
| Marca | OAS / Swedish Social Ministry |
| Posted | Dezembro 1999 |
| Produto | Public Interest |
| Sector Empresarial | Consciencialização social sobre drogas / álcool / tabaco |
| Legenda | Moonshine has a slight taste of organized crime |
| Legenda (língua original) | Hembränt har en listen bismak av den undre världen. |
| História | The commercial shows the connection between illegal alcohol and organized crime by putting a knife in a boy's mounth after a sip. "Moonshine has a slight taste of organized crime." |
| Filosofia | Show the connection between illegal alcohol and organized crime in the strongest possible way. |
| Problema | Moonshine is a growing problem in Sweden. Today illegal alcohol is smuggled into the country by criminal organizations, which very few people are aware of. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Suécia |
| Redator | Anders Tempelman |
| Director de arte | Olle Mattson |
| Produtor da agência | Lasse Pettersson |
| Realizador | Jonas Åkerlund |
| Director de fotografia | Erik Broms |
| Produtora | Pettersson & Åkerlund |
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