Alan Young
Executive creative director at St Luke's
London, Reino Unido
TituloSue & Simon, Experience
Agência
Campanha Food for Thought
Anunciante Ocado
Marca Ocado
Data da primeira Transmissão/Publicação 2022 / 10
Sector Empresarial Compras online e comércio electrónico
Filosofia The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers - while humorously transforming them into talking fruit and veg. Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat and Pinterest channels with the aim of informing and reminding the UK of the multiple benefits of doing their weekly shop, online at Ocado. From animated characters - such as an egg and cress, discussing Ocado’s wide range of mayonnaise, to two loved-up berries, who appreciate Ocado delivering M&S straight to their door - these films approach customer testimonials in a fresh and thumb-stopping way.
Tipo de Mídia Interatividade
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Chief Creative Officer
Director de arte
Redator
Produtor da agência
Creative Producer
Chief Strategy Officer and Partner
Diretor de Estratégia
Senior Planner
Diretor dos Negócios
Senior Account Director
Director de contas
Account Manager
Account Manager
Senior Motion Designer
Motion Designer
Food Stylist
Media Buying Agency

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