Tribis Dog School - "Candy Box"

Matter & Partner AG Zürich, Suíça

2469

Titulo	Candy Box
Agência	Matter & Partner AG
Campanha	Candy Box
Anunciante	Tribis Dog School
Marca	Tribis Dog School
Posted	Junho 2005
Produto	Pet Holiday Home
Sector Empresarial	Serviços domésticos e públicos
Filosofia	In accordance with the philosophy of Tribis, the mailing focused on the well-being of the dogs themselves. Tribis sent out boxes of Pralines during the Christmas season. After opening them, the customers realized that the contents were treats not for them but for their dogs. giving a suprising edge to the announcement of the booking discount which could be obtained by filling out and returning an accompanying postcard.
Problema	The dog lodging company Tribis, Takes care of man's best friend when owners go on vacation. At Tribis, the dog is king and is the focus of a wide range of services. The advertisement was intended to thank patrons for their business while making them aware of an early booking discount.
Resultado	By the end of 2004, the mailing had generated 100% occupancy rate for the Ski and Christmas holiday season and an occupancy rate of 60% for the summer. The cost of the mailing: 1400 CHF Income: 42,000 CHF (Price per day for dogs between 30 and 49 CHF with a capacity of 25 dogs per day)
Tipo de Mídia	Impressões colaterais e de marketing directo
Mercado	Suíça
Director criativo	Philipp Skrabal
Redator	Michael Kathe
Director de arte	Ondrej Maczko