Chevrolet - "Lost Roads"

Commonwealth/McCann Bogota, Colômbia

6793

Titulo	Lost Roads
Agência	Commonwealth/McCann
Campanha	Lost Roads
Anunciante	General Motors Corp.
Marca	Chevrolet
Posted	Junho 2021
Sector Empresarial	Automotor
História	In Colombia, a territory the size of Portugal belonged to the guerrillas. For almost 60 years you could not go without running the risk of being kidnapped or getting into a combat zone. Although peace was signed almost 5 years ago, Colombians are still afraid to go. So we used Chevrolet SUV’s to show they can handle any terrain, even those filled with dirt roads and bombed-out bridges. And to find out how to get to the different tourist destinations, we used former guerrillas, who today are seeking a new way of life, as tour guides. We went with a filmmaker and a war reporter to document everything in a 23-minute film that was shown on the Discovery Network to prove the world is possible to return to that area of the country, leaving tourist businesses operated by those people who today need a chance at life.
Tipo de Mídia	Branded Content
Comprimento	124 seconds
Chief Operating Officer (COO)	Grant Theron
Global Chief Creative Officer	Matt Canzano
Global CSAO	Diana Caverly
Director of Creative Operations	Samantha Ankeny
Business Leader	Samuel Estrada
Director criativo	Samuel Estrada
Regional Creative Director	Alejandro Bermudez
Director de contas	Gaëlle Bouletreau
Redator	David Pantoja
Redator	Nicolas Prieto
Content Director	Luis Cortes
Director de arte	Niccolo Alarcon