| Titulo | Lifestyle |
| Agência | Red Antler |
| Campanha | Lifestyle |
| Anunciante | Velocity Global |
| Marca | Velocity Global |
| Data da primeira Transmissão/Publicação | 2023 / 9 |
| Sector Empresarial | Agências de trabalho temporário e empresas de selecção |
| Filosofia | Global employment solution, Velocity Global, has enlisted the talents of L'Éloi director Camille Boyer and photographer duo LM Chabot, alongside agency Red Antler, to craft a campaign that whisks viewers around the world. The globe-trotting spot showcases how the work-anywhere company empowers people across the globe to work together seamlessly. Experimental transitions transport viewers across continents while maintaining satisfying aesthetic cohesion, from an artsy Mexican study to a cosy family home in Japan - not forgetting a stopover in Denmark. Velocity Global made each character as real as possible - giving them names, professions, and even families - allowing Camille and LM Chabot to build a detailed world around each one. Its branding, featuring the earth and circles, also gave Camille the inspiration for each dynamic transition seen in the spot. Whirling, zooming, and spinning down a webcam lens, movement across the world is mimicked by the motion of the camera for a visual flow that reflects the brand ethos. As the campaign encompasses both photo and video, L'Éloi brought photographer duo LM Chabot onto the campaign to work closely with Camille and thus maximise cohesion across assets. Having collaborated for almost ten years, the expanded team already had a successful working relationship, and were able to make joint decisions on everything from lighting to art direction, casting, and styling. Whilst the director usually takes the lead, the size of the stills campaign demanded that both sides work equally hand in hand. Apart from working in the same set with the same models, LM Chabot had the freedom to create their own lighting and staging. They shot in continuous light rather than changing to flash every time they changed sets, saving setup time and allowing them to use the equipment already in place for video. However, this also came with its own technical challenge: as continuous light is less powerful, wide apertures, a lower shutter speed, and a high ISO must be utilised, making the depth of field much shallower. Ultimately, this actually enhanced the aesthetics of the photo campaign, as the blur lends an intimate and artistic edge that stands out from typical commercial shots. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Canadá |
| Director de publicidade | Heather Mounsey |
| Director de publicidade | Shannon Sullivan |
| Client Group Creative Director | Hafiz Huda |
| Director de publicidade | Eileen Chiang |
| Director de publicidade | Alexandra King |
| Produtor executivo | Brandon Wheeler |
| Director de arte | Katie McElearney |
| Client Director | Steven Molinari |
| Senior Copywriter | Helen Gallagher |
| Design Director | Devry Drosky |
| Realizador | Camille Boyer |
| 1st AD | Clara L'Heureux |
| Script Supervisor | Erika Zur Nedden |
| Director de fotografia | Simran Dewan |
| 1st AC | Catherine Lefebvre |
| 2nd AC | Ian Zenter |
| Digital Imaging Technician | Daniel Lacasse |
| Key Grip | Stéphane Klopp |
| Best Boy Grip | Francis Leduc |
| 3rd Grip | Hugo Klopp |
| 4th Grip | Maxime Frechette |
| Key Gaffer | Abel Gauthier |
| Best Boy Gaffer | Jean-Philippe Therrien |
| 3rd Gaffer | Pascal Dulude-De Broin |
| 4th Gaffer | Gabriel Lavoie |
| Crane Operator | Richard Boucher |
| Crane Operator | Graham Guertin-Santerre |
| Fotógrafo | Jolianne L'Allier Matteau |
| Fotógrafo | Alexandre Chabot |
| Digitech | Jeremy Bobrow |
| 1st Lighting Assistant | Mitchell Wright |
| 2nd Lighting Assistant | Jean-Christophe Jacques |
| 2nd Lighting Assistant | Grace Turnbull |
| Guarda-roupa/estilista | Marianne Blais |
| Stylist Assistant | Sarah Sweeney |
| Hair and Makeup | Brigitte Lacoste |
| Hair and Makeup Assistant | Karine Poirier |
| Hair and Makeup Assistant | Raphaël Gagnon |
| Hair and Makeup Assistant | Melina Dibernardo |
| Production Manager | Robin Maurais |
| Production Assistant | Emmanuel Campeau |
| Production Assistant | Emmanuel Eustache |
| Production Assistant | Laurianne Monnette |
| Production Assistant | Étienne Brisson |
| Production Assistant | Abraham Munoz Paz |
| Props Stylist | Amelie Ducharme |
| Prop Assistant | Alexandre Jacques |
| Director de arte | David Pelletier |
| Set Decorator | Fernanda de Souza Soriano |
| Art Director Assistant | Daniel Quirion |
| Set Technician | François Gosselin |
| Set Technician | Jean-Nicolas Clarizio |
| Set Technician | Nicolas Mathieu |
| Set Technician | Nicolas Gosselin |
| Set Technician | Alex Jacques |
| Retocador digital | Jessica Chiasson |
| Retocador digital | Marc-André Bonesso-Dumas |
| Retocador digital | Genevieve Bonesso-Dumas |
| Editor | Patrick Elmore |
| Sound Designer | Beat Street |
| Color Grade Company | Honest Labor |